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1.
9 brand shaastras: nine successful brand strategies to build winning brands

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP.
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2.
Customer relationship management: concepts and technologies

by Buttle, Francis | Maklan, Stan.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT.
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3.
Handbook of research on consumerism and buying behavior in developing nations

by Gbadamosi, Ayantunji.

Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA.
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4.
The new age of innovation: driving co-created value through global networks

by Prahalad, C. K | Krishnan, M. S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 PRA.
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5.
Re-platforming the airline business: to meet travelers' total mobility needs

by Taneja, Nawal K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 387.7068 TAN.
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6.
The lean supply chain: managing the challenge at Tesco

by Evans, Barry | Mason, Robert.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.106541 EVA.
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7.
Handbook of research on customer engagement

by Hollebeek, Linda D | Sprott, David E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL.
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8.
The relationship marketer: rethinking strategic relationship marketing

by Hougaard, Soren | Bjerre, Mogens.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU.
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9.
Service supply chain systems: a systems engineering approach

by Choi, Tsan - Ming.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boco Raton CRC Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 CHO.
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10.
Oversubscribed: how to get people lining up to do business with you

by Priestley, Daniel.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PRI.
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11.
The business of belonging: how to make community your competitive advantage

by Spinks, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPI.
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12.
Inspired: how to create tech products customers love

by Cagan, Marty.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 CAG.
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13.
Power of customer experience: how to use customer-centricity to drive sales and profitability

by Newman, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 NEW.
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14.
Traction: how any startup can achieve explosive customer growth

by Weinberg, Gabriel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 WEI.
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15.
Never say sell: how the world's best expert consulting and professional services firms expand client relationships

by McMakin, Tom | Parks, Jacob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.46 MCM.
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16.
Virtual sales handbook: a hands-on approach to engaging customers

by Kvedare, Mante | Milner Nymand, Christian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KVE.
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17.
Customer success: how innovative companies are reducing churn and growing recurring revenue

by Mehta, Nick | Steinman, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 MEH.
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18.
User tested: how the world's top companies use human insight to create great experiences

by Estes, Janelle.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 EST.
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19.
Relationship marketing in the digital age

by Palmatier, Robert W | Steinhoff, Lena.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAL.
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20.
Future-ready retail: how to reimagine the customer experience, rebuild retail spaces and reignite our shopping malls and streets

by Ibrahim, Ibrahim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 IBR.
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