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1.
Retail management: a strategic approach

by Berman, Barry | Evans, Joel R | Chatterjee, Patrali.

Edition: 13thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 BER.

2.
Innovation management and new product development

by Trott, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 TRO.

3.
Strategic brand management: building, measuring, and managing brand equity

by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL.

4.
Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (11)Call number: 658.8 KOT, ...
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5.
Marketing management: Indian cases

by Gupta, Prachi | Aggarwal, Ashita | Majra, Hufrish | Jacob, Isaac | Venkatesh, Shanthi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ...

6.
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Jha, Mithileshwar.

Edition: 14thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1).

7.
Strategic brand management: building, measuring, and managing brand equity

by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ...

8.
Enterprise resource planning

by Sumner, Mary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 SUM.

9.
Marketing for hospitality and tourism

by Kotler, Philip | Bowen, John T | Makens, James | Baloglu, Seyhmus.

Edition: 7thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 647.940688 KOT.

10.
Sales and distribution management: decisions, strategies, and cases

by Still, Richard R | Cundiff, Edward W | Govoni, Norman A. P | Puri, Sandeep.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8​1 STI.

11.
Selling and sales management

by Jobber, David.

Edition: 10thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 JOB.
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12.
Advertising management

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BAT.

13.
A framework for marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.
Lists:

14.
Sales and distribution management: decisions, strategies, and cases

by Still, Richard R | Cundiff, Edward W | Govoni, Norman A. P | Puri, Sandeep.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8​1 STI.

15.
Retail marketing management

by Gilbert, David.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 GIL.

16.
Retailing: an introduction

by Cox, Roger | Brittain, Paul.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 COX.

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