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1.
Retail management: a strategic approach by
Edition: 13th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 BER.

2.
Innovation management and new product development by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 TRO.

3.
Strategic brand management: building, measuring, and managing brand equity by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL.

4.
Consumer behavior by
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

5.
Consumer behavior: buying, having and being by
Edition: 11th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.8342 SOL, ...
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6.
Services marketing: people, technology and strategy by
Edition: 8th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.8 WIR, ...
Lists:

7.
Consumer behaviour: the Indian context (concepts and cases) by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KUM.

8.
Consumer behavior by
Edition: 12th
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

9.
Customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PEE.

10.
Marketing research by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 658.8 MAL, ...

11.
Marketing management by
Edition: 15th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016
Online resources:
Availability: Items available for loan: Indian Institute of Management LRC (11)Call number: 658.8 KOT, ...
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12.
Marketing management: Indian cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ...

13.
Services marketing: people, technology and strategy by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.

14.
Consumer behavior by
Edition: 11th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SCH.

15.
Marketing management by
Edition: 14th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1).

16.
Business research methods by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.0072 BAJ, ...

17.
Strategic brand management: building, measuring, and managing brand equity by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ...

18.
The inefficient stock market by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6322 HAU.

19.
Essentials of services marketing by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.

20.
Enterprise resource planning by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 SUM.

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