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Sales management: analysis and decision making by Ingram, Thomas N | Williams, Michael R | Avila, Roman A. Edition: 9thMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.81 ING, ...
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Building brands in Asia: from the inside out by Andrews, Tim G | Brand marketing | Chew, Wilson. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827095 AND.
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Digital marketing: a practical approach by Charlesworth, Alan. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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Customer relationship management: concepts and technologies by Buttle, Francis | Maklan, Stan. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT.
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Total relationship marketing by Gummesson, Evert. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 GUM.
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Marketing channel strategy by Palmatier, Robert W | Stern, Louis W. Edition: 8thMaterial type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.87 PAL, ...
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Relationship marketing in the digital age by Palmatier, Robert W | Steinhoff, Lena. Material type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAL.
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Contemporary issues in digital marketing by Niininen, Outi. Material type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 NII.
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Digital marketing fundamentals: from strategy to ROI by Visser, Marjolein. Edition: 2ndMaterial type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 VIS.
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International luxury brand strategy by Lu, Pierre Xiao. Material type: Text; Format:
print
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Publication details: New York Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 LU.
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Storytelling and market research: a practical user guide by John, C. Frederic. Material type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 JOH.
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