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1.
Customer service nightmares: 100 tales of the worst experiences possible, and how they could have been fixed

by Friedman, Nancy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 FRI.
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2.
America: the mother of all brands

by Anholt, Simon | Hildreth, Jeremy.

Series: Great brand storiesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ANH.
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3.
Google: the surprising success of search engine

by Taylor, Neil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 025.04252 TAY.
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4.
Guinness: the colorful story of a black and white brand

by Griffiths, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GRI.
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5.
Harry Potter: brand magic of the boy wizard

by Brown, Stephen.

Series: Great brand storiesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 BRO.
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6.
Great Brand Stories: Scotch Whisky - the story of Scotland's greatest export

by Delves, Stuart.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 641.252 DEL.
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7.
Gurus on e-business: a guide to the world's thought-leaders in e-business

by Middleton, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 MID.
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8.
Gurus on marketing

by Kermally, Sultan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KER.
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9.
Marketing research: an introductory approach

by Kidwai, Sabihuddin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 KID.
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