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1.
Strategic market management: global perspectives

by Aaker, David A | Mcloughlin, Damien.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Not available: Indian Institute of Management LRC: Checked out (1).

2.
Service management and marketing: customer management in service competition

by Gronroos, Christian.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRO.

3.
The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns

by Dodson, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Not available: Indian Institute of Management LRC: Pending hold (1).

4.
Marketing research

by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S.

Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...

5.
Marketing research

by Aaker, David A | Kumar V | Day, George S | Leone, Robert P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2011Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.83 AAK, ...

6.
Sales EQ: how ultra-high performers leverage sales-specific emotional intelligence to close the complex deal

by Blount, Jeb.

Publication details: New Delhi Wiley India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85019 BLO.

7.
UnBranding: 100 branding lessons for the age of disruption

by Stratten, Scott.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 STR.
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8.
Marketing to millennials for dummies

by Padveen, Corey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800842 PAD.

9.
Digital marketing for dummies

by Deiss, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.

10.
Instagram for business for dummies

by Herman, Jenn | Butow, Eric | Walker, Corey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 HER.
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11.
Account-based marketing for dummies

by Vajre, Sangram.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ.

12.
Affiliate marketing for dummies

by Sudol, Ted | Mladjenovic, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SUD.
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13.
Neuromarketing for dummies

by Genco, Stephen J | Pohlmann, Andrew P | Steidl, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.54 GEN.

14.
Gamification marketing for dummies

by Chishti, Zarrar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHI.
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15.
Salesforce marketing cloud for dummies

by Bullock, Chester | Pollard, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL.

16.
Salesforce service cloud for dummies

by Paz, Jon | Kelley, TJ.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAZ.

17.
Social media marketing for dummies

by Singh, Shiv | Diamond, Stephanie.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SIN.

18.
Sales management: concepts and cases

by Cron, William L | Decarlo, Thomas E.

Edition: 10thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 CRO.
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19.
Social media and mobile marketing

by Bhatia, Puneet Singh | Social media.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA.
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20.
Starting a business all-in-one for dummies

by Tyson, Eric | Nelson, Bob.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 TYS.

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