Chinese consumers: exploring the world's largest demographic
Material type:
TextPublication details: Singapore Palgrave Macmillan 2019 Description: xiii, 230 pISBN: 9789811089916Subject(s): Consumer behavior | China | Consumption (Economics) | Marketing researchDDC classification: 339.470951 Summary: This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.
(https://link.springer.com/book/10.1007/978-981-10-8992-3#about-this-book)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Indian Institute of Management LRC General Stacks | Marketing | 339.470951 SET (Browse shelf(Opens below)) | 1 | Available | 005759 |
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.
(https://link.springer.com/book/10.1007/978-981-10-8992-3#about-this-book)
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