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The art of rhetoric

By: Material type: TextTextPublication details: HarperCollins Publishers London 2012Description: viii, 238 pISBN:
  • 9780007920693
Subject(s): DDC classification:
  • 808.5 ARI
Summary: Here Aristotle establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. This work is a consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.
List(s) this item appears in: Non Fiction | HR & OB
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC Non-fiction 808.5 ARI (Browse shelf(Opens below)) 1 Available 003132

Here Aristotle establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. This work is a consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.

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