Results
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21.
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Essentials of services marketing by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta. Edition: 3rdMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.
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22.
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Mass customization: challenges and solutions by Blecker, Thorsten | Friedrich, Gerhard. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Germany Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.514 BLE.
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Handbook of qualitative research methods in marketing by Belk, Russell W. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cheltenham Edward Elgar Publishing Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEL.
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25.
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The 22 immutable laws of marketing by Ries, Al | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Profile Books Ltd. 1994Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE.
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26.
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Marketer's toolkit: the 10 strategies you need to succeed by Harvard Business Review Press. Material type: Text; Format:
print
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Not fiction
Publication details: Bostan Harvard Business Review Press 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 HAR.
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Secrets of closing the sale by Zigler, Zig. Material type: Text; Format:
print
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Not fiction
Publication details: Mumbai Embassy Books 2003Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 ZIG.
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30.
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The Sage handbook of marketing theory by Maclaran, Pauline | Stern, Barbara | Saren, Michael. Material type: Text; Format:
print
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Not fiction
Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 MAC.
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31.
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Handbook of research on customer engagement by Hollebeek, Linda D | Sprott, David E. Material type: Text; Format:
print
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Not fiction
Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL.
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32.
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Understanding Indian consumers by Maheswaran, Durairaj. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83420954 MAH.
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33.
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Digital marketing for dummies by Deiss, Ryan. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.
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34.
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Salesforce marketing cloud for dummies by Bullock, Chester | Pollard, Mark. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL.
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35.
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MKTG: a South Asian perspective by Lamb,Charles | Hair, Joseph F | Sharma, Dheeraj | McDaniel, Carl. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAM.
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36.
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Marketing by Grewal, Dhruv | Levy, Michael. Edition: 7thMaterial type: Text; Format:
print
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Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRE.
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37.
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A framework for marketing management by Kotler, Philip | Keller, Kevin Lane. Edition: 6thMaterial type: Text; Format:
print
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Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.
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38.
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Retail marketing in the modern age by Chaudhary, Prashant. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 CHA.
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39.
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Gurus on marketing by Kermally, Sultan. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KER.
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40.
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Storm the norm: untold stories of 20 brands that did it best by Motwani, Anisha. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Rupa Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOT.
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