Marketing in the digital age
Material type:
TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Description: xxx, 342 pISBN: 9789353887681Subject(s): Internet Marketing | MarketingDDC classification: 658.872 Summary: This textbook describes how digital methods can enhance marketing experience by going beyond cliched metrics of likes and shares in marketing strategies. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook is for students who wish to understand marketing in a rapidly changing environment. It offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship building.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | Marketing | 658.872 KUM (Browse shelf(Opens below)) | 1 | Available | 003488 |
Table of Contents:
1: Traditional and Digital Marketing
2: Creating Digital Value
3: Customer Relationship Management and Digital Tools
4: Online Consumer Behaviour
5: Social media and Marketing
6: Brand Building in the Digital Age
7: Digital Marketing Strategy
8: Digital Marketing Tools and Technologies
9: Trends in Digital Marketing.
This textbook describes how digital methods can enhance marketing experience by going beyond cliched metrics of likes and shares in marketing strategies. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook is for students who wish to understand marketing in a rapidly changing environment. It offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship building.
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