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Digital marketing For dummies

By: Deiss, RyanContributor(s): Henneberry, RussMaterial type: TextTextPublication details: New Delhi Wiley India Pvt. Ltd. 2021 Description: xiv, 334 pISBN: 9788126567010Subject(s): Internet marketing | Marketing | Strategic planning | Electronic commerce--ManagementDDC classification: 659.144 Summary: Description Discover how to expand the reach of your brand, acquire and monetize customers, and increase audience engagement with the proven digital marketing strategy and tactics found in this comprehensive guide. Learn how to determine the best product and market fit for your business, measure what your traffic is worth from any source, and offer an effective lead magnet to convert visitors. Use these tools, and more, to change the relationship from prospect to loyal customer.
List(s) this item appears in: IT & Decision Sciences
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC
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IT & Decisions Sciences 659.144 DEI (Browse shelf(Opens below)) 1 Available 004161

Description
Discover how to expand the reach of your brand, acquire and monetize customers, and increase audience engagement with the proven digital marketing strategy and tactics found in this comprehensive guide. Learn how to determine the best product and market fit for your business, measure what your traffic is worth from any source, and offer an effective lead magnet to convert visitors. Use these tools, and more, to change the relationship from prospect to loyal customer.

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