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Strategic market management: global perspectives by Aaker, David A | Mcloughlin, Damien. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Not available: Indian Institute of Management LRC: Checked out (1).
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Marketing channel: a management view by Rosenbloom, Bert. Edition: 8th Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 ROS.
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Marketing research by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S. Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...
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Customer relationship management: concept, strategy, and tools by Kumar, V | Kumar, V | Reinartz, Werner. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Heidelberg Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.
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Sales management: analysis and decision making by Ingram, Thomas N | Williams, Michael R | Avila, Roman A. Edition: 9thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.81 ING, ...
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Marketing Warfare by Ries, Al. Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE.
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Marketing broadening the hoizons by Lagrosen, Stefan | Svensson, Goran. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi Overseas Press India Pvt Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 LAG.
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Consumer Behavior: building marketing strategy by Hawkins, Del I | Motherbaugh, David L | Mookerjee, Amit. Edition: 12thMaterial type: Text; Format:
print
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Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW.
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Building brands in Asia: from the inside out by Andrews, Tim G | Brand marketing | Chew, Wilson. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827095 AND.
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Essentials of marketing management by Lancaster, Geoffrey | Massingham, Lester | Ashford, Ruth. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York CRC Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN.
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Marketing channel strategy by Palmatier, Robert W | Stern, Louis W. Edition: 8thMaterial type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.87 PAL, ...
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Principles of pricing: an analytical approach by Vohra, Rakesh V | Krishnamurthi, Lakshman. Material type: Text; Format:
print
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Not fiction
Publication details: New York Cambridge University Press 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 VOH. Not available: Indian Institute of Management LRC: Checked out (1).
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Purple cow: transform your business by being remarkable by Godin, Seth. Material type: Text; Format:
print
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Not fiction
Publication details: London Penguin Books Ltd. 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
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This is marketing by Godin, Seth. Material type: Text; Format:
print
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Not fiction
Publication details: London Penguin Books Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
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