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	1.	Online consumer behavior: theory and research in social media, advertising, and e-tail by Close, Angeline G. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 CLO. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Social media marketing for dummies by Singh, Shiv \| Diamond, Stephanie. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SIN. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	3.	Neuro design: neuromarketing insights to boost engagement and profitability by Bridger, Darren. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	4.	Business unusual: values, uncertainty and the psychology of brand resilience by Nahai, Nathalie. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142019 NAH. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	5.	How people buy online: the psychology behind consumer behaviour by Gupta, Seema. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	6.	Omni-personal luxury: how to transform your luxury business for the digital age by Schmitt, Rebecca \| Bensoussan, Albert \| Rossi, Arnaud. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SCH. Lists: Non Fiction. Place hold Add to cart (remove)

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