Results of search for 'ccl=an:408' › Learning Resource Centre (LRC) catalog

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	1.	How brands become icons: the principles of cultural branding by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2004 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HOL. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	2.	The triumph of emptiness: consumption, higher education, and work organization by Alvesson, Mats Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford Oxford University Press 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 ALV. Lists: HR & OB, Non Fiction. Place hold Add to cart (remove)
	3.	Tata: the evolution of a corporate brand by Witzel, Morgen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Random House India Pvt. Ltd. 2010 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 WIT. Lists: Non Fiction, Public Policy & General Management. Place hold Add to cart (remove)
	4.	Titan: inside India's most successful consumer brand by Kamath, Vijay Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurugram Hachette Books 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8270954 KAM. Lists: Non Fiction, Public Policy & General Management. Place hold Add to cart (remove)
	5.	UnBranding: 100 branding lessons for the age of disruption by Stratten, Scott Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 STR. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	6.	Marketing made simple: a step-by-step storybrand guide for any business by Miller, Donald Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi HarperCollins Publishers 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	7.	Quantum marketing: mastering the new marketing mindset for tomorrow's consumers by Rajamannar, Raja Material type: Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RAJ. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	8.	Creating signature stories: strategic messaging that persuades, energizes and inspires by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Portfolio 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	9.	Brand management: co-creating meaningful brands by Beverland, Michael Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV. Lists: Marketing. Place hold Add to cart (remove)
	10.	Personal branding for dummies by Chritton, Susan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 CHR. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	11.	Advertising and integrated brand promotion by O'Guinn, Thomas Clayton Semenik, Richard J Allen, Chris T Scheinbaum, Angeline Close Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OGU. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	12.	Strategic brand management for B2B markets: a road map for organizational transformation by Sarin, Sharad Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	13.	Brandvantage: a 12-week master plan for brand leadership and beyond by Bhandari, Trupti Bhandari, Arvind Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurugram Penguin Random House India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BHA. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	14.	The curious marketer: expeditions in branding and consumer behaviour by Bhat, Harish Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.820954 BHA. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	15.	Cultural mediations of brands: unadvertization and quest for authority by Marti, Caroline Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	16.	Influencer marketing for brands: what youtube and instagram can teach you about the future of digital advertising by Levin, Aron Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 LEV. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)
	17.	A new brand world: 8 principles for achieving brand leadership in the 21st century by Bedbury, Scott Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2003 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED. Lists: Marketing, Non Fiction. Place hold Add to cart (remove)
	18.	Paid attention: innovative advertising for a digital world by Yakob, Faris Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	19.	Brand Wars: combat strategies for Indian brands by Gupte, Rajiv Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GUP. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	20.	Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand by Plessis, Erik DU Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PLE. Lists: HR & OB, Marketing. Place hold Add to cart (remove)

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Your search returned 33 results.