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	1.	9 brand shaastras: nine successful brand strategies to build winning brands by Kapoor, Jagdeep Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Customer relationship management: concepts and technologies by Buttle, Francis Maklan, Stan Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	3.	Handbook of research on consumerism and buying behavior in developing nations by Gbadamosi, Ayantunji Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	4.	Handbook of research on customer engagement by Hollebeek, Linda D Sprott, David E Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	The relationship marketer: rethinking strategic relationship marketing by Hougaard, Soren Bjerre, Mogens Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU. Lists: Marketing. Place hold Add to cart (remove)
	6.	Oversubscribed: how to get people lining up to do business with you by Priestley, Daniel Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PRI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	7.	The business of belonging: how to make community your competitive advantage by Spinks, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	8.	Inspired: how to create tech products customers love by Cagan, Marty Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 CAG. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	9.	Power of customer experience: how to use customer-centricity to drive sales and profitability by Newman, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 NEW. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	10.	Never say sell: how the world's best expert consulting and professional services firms expand client relationships by McMakin, Tom Parks, Jacob Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.46 MCM. Lists: Marketing. Place hold Add to cart (remove)
	11.	Virtual sales handbook: a hands-on approach to engaging customers by Kvedare, Mante Milner Nymand, Christian Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KVE. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	12.	Customer success: how innovative companies are reducing churn and growing recurring revenue by Mehta, Nick Steinman, Dan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 MEH. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	13.	Relationship marketing in the digital age by Palmatier, Robert W Steinhoff, Lena Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAL. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	14.	Future-ready retail: how to reimagine the customer experience, rebuild retail spaces and reignite our shopping malls and streets by Ibrahim, Ibrahim Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 IBR. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	15.	Expert secrets: the underground playbook for converting your online visitors into lifelong customers by Brunson, Russell Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU. Lists: IT & Decision Sciences. Place hold Add to cart (remove)
	16.	Romancing the brand: how brands create strong, intimate relationships with consumers by Hilloran, Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey-Bass 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HIL. Lists: Non Fiction. Place hold Add to cart (remove)
	17.	Traffic secrets: the underground playbook for filling your websites and funnels with your dream customers by Brunson, Russell Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU. Lists: Non Fiction. Place hold Add to cart (remove)
	18.	Hug your haters: how to embrace complaints and keep your customers by Baer, Jay Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Penguin 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAE. Lists: HR & OB, Marketing. Place hold Add to cart (remove)

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