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1.
9 brand shaastras: nine successful brand strategies to build winning brands

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP.
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2.
Customer relationship management

by Peelen, Ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PEE.
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3.
The long tail: how endless choice is creating unlimited demand

by Anderson, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Random House Business Books 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND.
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4.
Enterprise resource planning

by Sumner, Mary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 SUM.
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5.
The relationship marketer: rethinking strategic relationship marketing

by Hougaard, Soren | Bjerre, Mogens.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU.
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6.
America: the mother of all brands

by Anholt, Simon | Hildreth, Jeremy.

Series: Great brand storiesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ANH.
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7.
Google: the surprising success of search engine

by Taylor, Neil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 025.04252 TAY.
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8.
Guinness: the colorful story of a black and white brand

by Griffiths, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GRI.
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9.
Harry Potter: brand magic of the boy wizard

by Brown, Stephen.

Series: Great brand storiesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 BRO.
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10.
Great Brand Stories: Scotch Whisky - the story of Scotland's greatest export

by Delves, Stuart.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 641.252 DEL.
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11.
Gurus on marketing

by Kermally, Sultan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KER.
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12.
Cashvertising: how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone

by Whitman, Drew Eric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Career Press 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1019 WHI.
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13.
How the mighty fall: and why some companies never give in

by Collins, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Random House Business Books 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4053 COL.

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