Results of search for 'ccl=copydate:"2018"' › Learning Resource Centre (LRC) catalog

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	1.	Strategic market management: global perspectives by Aaker, David A \| Mcloughlin, Damien. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Not available: Indian Institute of Management LRC: Checked out (1). Lists: IT, Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	Consumer behavior by Blackwell, Roger D \| Engel, James F \| Miniard, Paul W \| Rahman, Zillur. Edition: 10thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	3.	Services marketing: people, technology and strategy by Wirtz, Jochen \| Lovelock, Christopher \| Chatterjee, Jayanta. Edition: 8thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.8 WIR, ... Lists: Marketing. Place hold Add to cart (remove)
	4.	Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI. Lists: Marketing. Place hold Add to cart (remove)
	5.	Consumer behavior by Blackwell, Roger D \| Engel, James F \| Miniard, Paul W \| Rahman, Zillur. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	6.	Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	7.	Business analytics: applications to consumer marketing by Kuruganti, Sandhya \| Basu, Hindol. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUR. Lists: IT & Decision Sciences. Place hold Add to cart (remove)
	8.	Digital marketing: a practical approach by Charlesworth, Alan. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	9.	Essentials of marketing management by Lancaster, Geoffrey \| Massingham, Lester \| Ashford, Ruth. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York CRC Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	10.	Marketing management: Indian cases by Gupta, Prachi \| Aggarwal, Ashita \| Majra, Hufrish \| Jacob, Isaac \| Venkatesh, Shanthi. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	11.	Services marketing: people, technology and strategy by Wirtz, Jochen \| Lovelock, Christopher \| Chatterjee, Jayanta. Edition: 7thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	12.	Business-to-business marketing: relationship, networks and strategies by Ellis, Nick \| Sarkar, Soumya. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.804 ELL, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	13.	Essentials of services marketing by Wirtz, Jochen \| Lovelock, Christopher \| Chatterjee, Jayanta. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	14.	Titan: inside India's most successful consumer brand by Kamath, Vijay. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurugram Hachette Books 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8270954 KAM. Lists: Non Fiction, Public Policy & General Management. Place hold Add to cart (remove)
	15.	Marketing- and logistics-led organizations: creating and operating customer-focused supply networks by Mason, Robert \| Evans, Barry. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 MAS. Lists: Non Fiction, Operation & quantitative Techniques. Place hold Add to cart (remove)
	16.	Supply chain strategy and financial metrics: the supply chain triangle of service, cost and cash by Desmet, Bram. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 DES. Lists: Non Fiction, Operation & quantitative Techniques. Place hold Add to cart (remove)
	17.	UnBranding: 100 branding lessons for the age of disruption by Stratten, Scott. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 STR. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	18.	Creating signature stories: strategic messaging that persuades, energizes and inspires by Aaker, David A. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Portfolio 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	19.	Understanding Indian consumers by Maheswaran, Durairaj. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83420954 MAH. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	20.	Salesforce marketing cloud for dummies by Bullock, Chester \| Pollard, Mark. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL. Lists: Business Communication, Marketing. Place hold Add to cart (remove)

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Your search returned 32 results.