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Brand management: co-creating meaningful brands by Beverland, Michael. Edition: 2ndMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV.
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Handbook of research on customer engagement by Hollebeek, Linda D | Sprott, David E. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL.
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Digital marketing for dummies by Deiss, Ryan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.
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Choose possibility: how to master risk and thrive by Cassidy, Sukhinder Singh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Macmillan Press Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 158.1 CAS.
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Gamification marketing for dummies by Chishti, Zarrar. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHI.
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International marketing by Czinkota, Michael R. Edition: 10thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 CZI.
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MKTG: a South Asian perspective by Lamb,Charles | Hair, Joseph F | Sharma, Dheeraj | McDaniel, Carl. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAM.
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Marketing by Grewal, Dhruv | Levy, Michael. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRE.
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International marketing by Cateora, Philip R | Gilly, Mary C | Graham, John L. Edition: 18thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 CAT.
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Sales and distribution management: text and cases by Havaldar, Krishna K | Cavale, Vasant M. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 HAV.
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Internet marketing: strategy, implementation and practice by Chaffey, Dave | Ellis-Chadwick, Fiona | Mayer, Richard | Johnston, Kevin. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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Integrated advertising, promotion, and marketing communications by Clow, Kenneth E | Baack, Donald E. Edition: 6thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO.
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Tata stories: 40 timeless tales to inspire you by Bhat, Harish. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 BHA.
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Harsh realities: the making of Marico by Mariwala, Harsh | Charan, Ram. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 MAR.
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Intelligent marketing: employing new-age technologies by Kumar, V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM.
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Commodity markets and derivatives by Chatnani, Niti Nandini. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6328 CHA.
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