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	1.	Marketing strategy: based on first principles and data analytics by Palmatier, Robert W Sridhar, Shrihari Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Contagious: how to build word of mouth in the digital age by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER. Lists: Marketing. Place hold Add to cart (remove)
	3.	Business-to-business marketing by Brennan, Ross McDowell, Raymond Canning, Louise Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BRE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	4.	The long tail: how endless choice is creating unlimited demand by Anderson, Chris Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Random House Business Books 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	Purple cow: transform your business by being remarkable by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	6.	The personal MBA: a world-class business education in a single volume by Kaufman, Josh Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650 KAU. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	7.	This is marketing by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	8.	Contagious: how to build word of mouth in the digital age by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	9.	All marketers tell stories: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	10.	Thought leadership: prompting businesses to think and learn by Young, Laurie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4092 YOU. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)
	11.	Marketing- and logistics-led organizations: creating and operating customer-focused supply networks by Mason, Robert Evans, Barry Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 MAS. Lists: Non Fiction, Operation & quantitative Techniques. Place hold Add to cart (remove)
	12.	Supply chain strategy and financial metrics: the supply chain triangle of service, cost and cash by Desmet, Bram Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 DES. Lists: Non Fiction, Operation & quantitative Techniques. Place hold Add to cart (remove)
	13.	Qualitative consumer and marketing research by Belk, Russell W Fischer, Eileen Kozinets, Robert V Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BELL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	14.	The 22 immutable laws of marketing by Ries, Al Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Profile Books Ltd. 1994 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	15.	Permission marketing: the marketing classic for the internet age by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pocket Books 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	16.	Quantum marketing: mastering the new marketing mindset for tomorrow's consumers by Rajamannar, Raja Material type: Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RAJ. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	17.	The Sage handbook of marketing theory by Maclaran, Pauline Stern, Barbara Saren, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 MAC. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	18.	Brand management: co-creating meaningful brands by Beverland, Michael Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV. Lists: Marketing. Place hold Add to cart (remove)
	19.	The relationship marketer: rethinking strategic relationship marketing by Hougaard, Soren Bjerre, Mogens Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU. Lists: Marketing. Place hold Add to cart (remove)
	20.	Practical text analytics: interpreting text and unstructured data for business intelligence by Struhl,Steven Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.472 STR. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)

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Your search returned 67 results.