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21.
Building strong brands

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.
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22.
The Sage handbook of marketing theory

by Maclaran, Pauline | Stern, Barbara | Saren, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 MAC.
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23.
Brand management: co-creating meaningful brands

by Beverland, Michael.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV.
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24.
The relationship marketer: rethinking strategic relationship marketing

by Hougaard, Soren | Bjerre, Mogens.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU.
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25.
Choose possibility: how to master risk and thrive

by Cassidy, Sukhinder Singh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Macmillan Press Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 158.1 CAS.
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26.
Questionnaire design: how to plan, structure and write survey material for effective market research

by Brace, Ian.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BRA.
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27.
Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping

by Graves, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA.
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28.
The brain sell: when science meets shopping; how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

by Lewis, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LEW.
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29.
Neuromarketing in action: how to talk and sell to the brain

by Georges, Patrick M | Bayle-Tourtoulou, Anne-Sophie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 GEO.
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30.
Neuro design: neuromarketing insights to boost engagement and profitability

by Bridger, Darren.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI.
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31.
Consumer culture theory 

by Arnould, Eric J | Thompson, Craig J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306.3 ARN.
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32.
Integrated marketing communication: creative strategy from idea to implementation

by Blakeman, Robyn.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Rowman & Littlefield 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 BLA.
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33.
Integrated marketing communication: advertising and promotion in a digital world

by Juska, Jerome M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 JUS.
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34.
Frenemies: the epic disruption of the advertising industry (and why this matters)

by Auletta, Ken.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10973 AUL.
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35.
No filter: how Instagram transformed business celebrity and culture

by Frier, Sarah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Random House 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.30285 FRI.
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36.
Business unusual: values, uncertainty and the psychology of brand resilience

by Nahai, Nathalie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142019 NAH.
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37.
Influencer marketing strategy: how to create successful influencer marketing

by Glenister, Gordon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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38.
Inspiring green consumer choices: leverage neuroscience to reshape marketplace behaviour

by Smith, Michael E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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39.
Market research in practice: an introduction to gaining greater market insight

by Hague, Paul.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 HAG.
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40.
Marketing strategy: overcome pitfalls and create effective marketing

by Tiffany, Jenna.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TIF.
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