Results of search for 'ccl=pl:"London" and su-to:Marketing' › Learning Resource Centre (LRC) catalog

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	41.	A practitioner's guide to account-based marketing: accelerating growth in strategic accounts by Burgess, Bev Munn, Dave Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BUR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	42.	Doing business in emerging markets by Cavusgil, S. Tamer Ghauri, Pervez N Liu, Leigh Anne Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 382.6 CAV. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	43.	Marketing: an introduction by Masterson, Rosalind Philips, Nicholas Pickton, David Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAS. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	44.	Sustainable branding: ethical, social, and environmental cases and perspectives by Foroudi, Pantea Palazzo, Maria Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 FOR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	45.	Brand management: an introduction through storytelling by Mogaji, Emmanuel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	46.	Brand elevation: lessons in ueber-branding by Schaefer, Wolfgang Kuehlwein, J. P Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SCH. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	47.	The end of marketing: humanizing your brand in the age of social media by Gil, Carlos Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GIL. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	48.	Truth be told: how authentic marketing and communications wins in the purposeful age by O'brien, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 OBR. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)
	49.	The new chameleons: how to connect with consumers who defy categorization by Solomon, Michael R Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5342 SOL. Lists: Marketing. Place hold Add to cart (remove)
	50.	Creating brand cool: brand distinction in the online marketplace by Abraham, Joan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ABR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	51.	Experiential marketing: case studies in customer experience by Batat, Wided Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	52.	The fashion business: theory and practice in strategic fashion management by Golizia, Dario Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 746.920684 GOL. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	53.	Future-ready retail: how to reimagine the customer experience, rebuild retail spaces and reignite our shopping malls and streets by Ibrahim, Ibrahim Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 IBR. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	54.	Creating value with data analytics in marketing: mastering data science by Verhoef, Peter C Kooge, Edwin Walk, Natasha Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VER. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	55.	AI strategy for sales and marketing: connecting marketing, sales and customer experience by King, Katie Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80028563 KIN. Lists: IT & Decision Sciences. Place hold Add to cart (remove)
	56.	Marketing analytics: a practical guide to improving consumer insights using data techniques by Grigsby, Mike Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRI. Lists: Non Fiction. Place hold Add to cart (remove)
	57.	Social media marketing for business: scaling an integrated social media strategy across your organization by Jenkins, Andrew Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 JEN. Lists: HR & OB. Place hold Add to cart (remove)
	58.	Statistics for marketing and consumer research by Mazzocchi, Mario Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MAZ. Lists: HR & OB. Place hold Add to cart (remove)
	59.	Blue ocean shift: beyond competing: proven steps to inspire confidence and seize new growth by Kim, Chan W Mauborgne, Renee Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pan Books 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM. Place hold Add to cart (remove)
	60.	Content - the atomic particle of marketing: the definitive guide to content marketing strategy by Lieb, Rebecca Szymanski, Jaimy Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2017 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)

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