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21.
Discovering statistics using R

by Field, Andy | Miles, Jeremy | Field, Zoe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 300.15195 FIE.

22.
The four: the hidden DNA of Amazon, Apple, Facebook, and Google

by Galloway, Scott.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Bantam Press 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.761004678 GAL.

23.
The long tail: how endless choice is creating unlimited demand

by Anderson, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Random House Business Books 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND.

24.
Purple cow: transform your business by being remarkable

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.

25.
The personal MBA: a world-class business education in a single volume

by Kaufman, Josh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650 KAU.

26.
Good strategy, bad strategy: the difference and why it matters

by Rumelt, Richard P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Profile Books 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 RUM.

27.
Authentic happiness: using the new positive psychology to realize your potential for lasting fulfillment

by Seligman, Martin E. P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 158 SEL.

28.
The art of happiness: a handbook for living

by Lama, Dalai | Cutler, Howard C.

Publication details: London Yellow Kite 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 294.3444 LAM.

29.
A passage to India

by Forster, E. M | Mishra, Pankaj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2005Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 823.912 FOR.

30.
Brave new world

by Huxley, Aldous.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Vintage Classics 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 823.912 HUX.
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31.
Silent spring

by Carson, Rachel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2000Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 363.7384 CAR.

32.
Midnight's children

by Rushdie, Salman.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Vintage Classics 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 823.914 RUS.

33.
The book on the taboo against not knowing who you are

by Watts, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Souvenir Press 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 128.3 WAT.

34.
The fifth discipline: the art and practice of the learning organization

by Senge, Peter M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Random House Business Books 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 SEN.
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35.
Lean thinking: banish waste and create wealth in your corporation

by Womack, P. James.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2003Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 WOM.

36.
Sophie's world

by Gaarder, Jostein.

Edition: 20thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Weidenfeld & Nicholson 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 839.8238 GAA, ... Not available: Indian Institute of Management LRC: Checked out (2).

37.
This is marketing

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.

38.
Contagious: how to build word of mouth in the digital age

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.

39.
All marketers tell stories: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.

40.
Misbehaving: the making of behavioral economics

by Thaler, Richard H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2016Availability: Not available: Indian Institute of Management LRC: Checked out (1).

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