Results
|
|
1.
|
Marketing strategy: based on first principles and data analytics by Palmatier, Robert W | Sridhar, Shrihari. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: London Palgrave Macmillan 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL.
|
|
|
2.
|
Contagious: how to build word of mouth in the digital age by Berger, Jonah. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Simon & Schuster 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
|
|
|
3.
|
Business-to-business marketing by Brennan, Ross | McDowell, Raymond | Canning, Louise. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BRE.
|
|
|
4.
|
|
|
|
5.
|
Purple cow: transform your business by being remarkable by Godin, Seth. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Penguin Books Ltd. 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
|
|
|
6.
|
|
|
|
7.
|
This is marketing by Godin, Seth. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Penguin Books Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
|
|
|
8.
|
Contagious: how to build word of mouth in the digital age by Berger, Jonah. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Simon & Schuster 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
|
|
|
9.
|
|
|
|
10.
|
Thought leadership: prompting businesses to think and learn by Young, Laurie. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page Limited 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4092 YOU.
|
|
|
11.
|
|
|
|
12.
|
|
|
|
13.
|
Qualitative consumer and marketing research by Belk, Russell W | Fischer, Eileen | Kozinets, Robert V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BELL.
|
|
|
14.
|
The 22 immutable laws of marketing by Ries, Al | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Profile Books Ltd. 1994Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE.
|
|
|
15.
|
|
|
|
16.
|
|
|
|
17.
|
The Sage handbook of marketing theory by Maclaran, Pauline | Stern, Barbara | Saren, Michael. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 MAC.
|
|
|
18.
|
Brand management: co-creating meaningful brands by Beverland, Michael. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV.
|
|
|
19.
|
|
|
|
20.
|
|