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	1.	Consumer behavior by Blackwell, Roger D Engel, James F Miniard, Paul W Rahman, Zillur Edition: 10th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	2.	Consumer behaviour: the Indian context (concepts and cases) by Kumar, S. Ramesh Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KUM. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	Consumer behavior by Blackwell, Roger D Engel, James F Miniard, Paul W Rahman, Zillur Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Consumer Behavior: building marketing strategy by Hawkins, Del I Motherbaugh, David L Mookerjee, Amit Edition: 12th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	Consumer behavior, concepts and applications by Loudon, David L Bitta, Albert J. Della Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LOU. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	6.	Understanding Indian consumers by Maheswaran, Durairaj Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83420954 MAH. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	7.	Marketing to millennials for dummies by Padveen, Corey Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800842 PAD. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	8.	Social media marketing for dummies by Singh, Shiv Diamond, Stephanie Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SIN. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	9.	Consumer behavior: a South Asian perspective by Babin, Barry J Harris, Eric G Mohan, Ashutosh Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BAB. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	10.	Consumer behavior by Kardes, Frank R Cronley, Maria L Cline, Thomas W Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	11.	Consumer behavior: a managerial perspective by Sharma, Dheeraj Sheth, Jagdish N Mittal, Banwari Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	12.	How people buy online: the psychology behind consumer behaviour by Gupta, Seema Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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