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1.
The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns

by Dodson, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Not available: Indian Institute of Management LRC: Pending hold (1).

2.
Digital marketing for dummies

by Deiss, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.

3.
Gamification marketing for dummies

by Chishti, Zarrar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHI.
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4.
Salesforce marketing cloud for dummies

by Bullock, Chester | Pollard, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL.

5.
Social media marketing for dummies

by Singh, Shiv | Diamond, Stephanie.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SIN.

6.
Internet marketing: strategy, implementation and practice

by Chaffey, Dave | Ellis-Chadwick, Fiona | Mayer, Richard | Johnston, Kevin.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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7.
Social media marketing: strategies for engaging in Facebook, Twitter and other social media

by Evans, Liana 'Li'.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 EVA.

8.
Social media and mobile marketing

by Bhatia, Puneet Singh | Social media.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA.
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9.
Social media marketing

by Tuten, Tracy L | Solomon, Michael R.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 TUT.

10.
How people buy online: the psychology behind consumer behaviour

by Gupta, Seema.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP.

11.
Marketing in the digital age

by Kumar, Dinesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM.

12.
Expert secrets: the underground playbook for converting your online visitors into lifelong customers

by Brunson, Russell.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU.

13.
Traffic secrets: the underground playbook for filling your websites and funnels with your dream customers

by Brunson, Russell.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU.
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14.
The new rules of marketing and PR: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly

by Scott, David Meerman.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SCO.

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