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	1.	Consumer behavior by Blackwell, Roger D \| Engel, James F \| Miniard, Paul W \| Rahman, Zillur. Edition: 10thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	2.	Consumer behaviour: the Indian context (concepts and cases) by Kumar, S. Ramesh. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KUM. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	Consumer behavior by Blackwell, Roger D \| Engel, James F \| Miniard, Paul W \| Rahman, Zillur. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Consumer Behavior: building marketing strategy by Hawkins, Del I \| Motherbaugh, David L \| Mookerjee, Amit. Edition: 12thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	Consumer behavior, concepts and applications by Loudon, David L \| Bitta, Albert J. Della. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LOU. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	6.	Understanding Indian consumers by Maheswaran, Durairaj. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83420954 MAH. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	7.	Marketing to millennials for dummies by Padveen, Corey. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800842 PAD. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	8.	Social media marketing for dummies by Singh, Shiv \| Diamond, Stephanie. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SIN. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	9.	Consumer behavior: a South Asian perspective by Babin, Barry J \| Harris, Eric G \| Mohan, Ashutosh. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BAB. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	10.	Consumer behavior by Kardes, Frank R \| Cronley, Maria L \| Cline, Thomas W. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	11.	Consumer behavior: a managerial perspective by Sharma, Dheeraj \| Sheth, Jagdish N \| Mittal, Banwari. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	12.	How people buy online: the psychology behind consumer behaviour by Gupta, Seema. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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