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21.
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Marketing research by Aaker, David A | Kumar V | Day, George S | Leone, Robert P. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2011Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.83 AAK, ...
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22.
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Marketing management: Indian cases by Gupta, Prachi | Aggarwal, Ashita | Majra, Hufrish | Jacob, Isaac | Venkatesh, Shanthi. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ...
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23.
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Services marketing: people, technology and strategy by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.
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24.
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Marketing management by Kotler, Philip | Keller, Kevin Lane | Jha, Mithileshwar. Edition: 14thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1).
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26.
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Integrated Marketing communications by Dutta, Kirti. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi Oxford University Press 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DUT.
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27.
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E-commerce: business, technology, society by Laudon, Kenneth C. Edition: 13thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.872 LAU, ...
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28.
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Essentials of services marketing by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.
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29.
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Principles of supply chain management: a balanced approach by Wisner, Joel D | Tan, Keah-Choon | Leong, G. Keong. Edition: 5thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 WIS.
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30.
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Marketing research: measurement and method by Tull, Donald S | Hawkins, Del I. Edition: 6thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TUL.
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31.
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Handbook of relationship marketing by Sheth, Jagdish N | Parvatiyar, Atul. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE.
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32.
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UnBranding: 100 branding lessons for the age of disruption by Stratten, Scott. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 STR.
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33.
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34.
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Handbook of relationship marketing by Sheth, Jagdish N | Parvatiyar, Atul. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE.
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35.
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Personal branding for dummies by Chritton, Susan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 CHR.
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36.
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Understanding Indian consumers by Maheswaran, Durairaj. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83420954 MAH.
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37.
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Marketing to millennials for dummies by Padveen, Corey. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800842 PAD.
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38.
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Digital marketing for dummies by Deiss, Ryan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.
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39.
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Account-based marketing for dummies by Vajre, Sangram. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ.
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40.
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Gamification marketing for dummies by Chishti, Zarrar. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHI.
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