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	1.	Business marketing: concepts and cases by Sarin, Sharad Edition: 9th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	B2B marketing: a south-asian perspective by Hutt, Michael D Sharma, Dheeraj Speh, Thomas W Edition: 11th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2014 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing. Place hold Add to cart (remove)
	3.	Marketing management by Kotler, Philip Keller, Kevin Lane Edition: 15th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016 Online resources: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (11)Call number: 658.8 KOT, ... Lists: Marketing, Public Policy & General Management. (1 votes) Place hold Add to cart (remove)
	4.	Marketing management: Indian cases by Gupta, Prachi Aggarwal, Ashita Majra, Hufrish Jacob, Isaac Venkatesh, Shanthi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	5.	Marketing management by Kotler, Philip Keller, Kevin Lane Jha, Mithileshwar Edition: 14th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	6.	Account-based marketing for dummies by Vajre, Sangram Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	7.	Salesforce marketing cloud for dummies by Bullock, Chester Pollard, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	8.	A framework for marketing management by Kotler, Philip Keller, Kevin Lane Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT. Lists: Marketing. Place hold Add to cart (remove)
	9.	Marketing models by Lilien, Gary L Kotler, Philip Moorthy, K. Sridhar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 LIL, ... Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	10.	Marketing analytics based on first principles by Palmatier, Robert W Petersen, J. Andrew Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ... Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	11.	Marketing analytics for strategy decision making by Maity, Moutusy Gurazada, Pavankumar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2021 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 MAI, ... Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	12.	The new rules of marketing and PR: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly by Scott, David Meerman Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SCO. Place hold Add to cart (remove)
	13.	Case studies on management strategies, human resource and marketing dimension by Mishra, Shreya Dey, Ajoy Kumar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing India Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MIS. Place hold Add to cart (remove)

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