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	1.	Business marketing: concepts and cases by Sarin, Sharad. Edition: 9thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	B2B marketing: a south-asian perspective by Hutt, Michael D \| Sharma, Dheeraj \| Speh, Thomas W. Edition: 11thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2014Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing. Place hold Add to cart (remove)
	3.	Marketing management by Kotler, Philip \| Keller, Kevin Lane. Edition: 15thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (11)Call number: 658.8 KOT, ... Lists: Marketing, Public Policy & General Management. (1 votes) Place hold Add to cart (remove)
	4.	Marketing management: Indian cases by Gupta, Prachi \| Aggarwal, Ashita \| Majra, Hufrish \| Jacob, Isaac \| Venkatesh, Shanthi. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	5.	Marketing management by Kotler, Philip \| Keller, Kevin Lane \| Jha, Mithileshwar. Edition: 14thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	6.	Account-based marketing for dummies by Vajre, Sangram. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	7.	Salesforce marketing cloud for dummies by Bullock, Chester \| Pollard, Mark. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	8.	A framework for marketing management by Kotler, Philip \| Keller, Kevin Lane. Edition: 6thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT. Lists: Marketing. Place hold Add to cart (remove)
	9.	Marketing models by Lilien, Gary L \| Kotler, Philip \| Moorthy, K. Sridhar. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 LIL, ... Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	10.	Marketing analytics based on first principles by Palmatier, Robert W \| Petersen, J. Andrew. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ... Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	11.	Marketing analytics for strategy decision making by Maity, Moutusy \| Gurazada, Pavankumar. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2021Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 MAI, ... Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	12.	The new rules of marketing and PR: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly by Scott, David Meerman. Edition: 6thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SCO. Place hold Add to cart (remove)
	13.	Case studies on management strategies, human resource and marketing dimension by Mishra, Shreya \| Dey, Ajoy Kumar. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MIS. Place hold Add to cart (remove)

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