Social media for small business: marketing strategies for business owners

TABLE OF CONTENTS
About the author vii

Dedication ix

Preface xi

Part I: The power of social media 1

1 Why social media? 3

2 What is social media? 7

3 The MAVERICK principles 11

Part II: Always start with strategy 15

4 What is marketing? 17

5 Building your marketing machine 23

6 Creating your brand strategy 37

7 Social media content strategy 57

8 Your social media plan 67

Part III: Social media channels 73

9 Facebook 75

10 Instagram 107

11 LinkedIn 131

12 Twitter 155

13 Pinterest 173

14 YouTube 191

The beginning 213

Index 215

Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with:

Effective marketing strategies to get more out of your social media efforts.
Systems to bring structure into your entire marketing approach.
Tools to make your brand irresistible across your customer touchpoints.
Case studies to highlight the application of the book’s principles to the real-world
Practical strategies you can put in place immediately to see a rapid return on investment
Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.