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21.
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For business ethics by Jones, Campbell | Parker, Martin | Bos, Rene ten. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2005Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 174.4 JON.
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Building brands in Asia: from the inside out by Andrews, Tim G | Brand marketing | Chew, Wilson. Material type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827095 AND.
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24.
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Digital marketing: a practical approach by Charlesworth, Alan. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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25.
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Customer relationship management: concepts and technologies by Buttle, Francis | Maklan, Stan. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT.
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26.
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Essentials of marketing management by Lancaster, Geoffrey | Massingham, Lester | Ashford, Ruth. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York CRC Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN.
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27.
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Total relationship marketing by Gummesson, Evert. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 GUM.
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28.
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Marketing channel strategy by Palmatier, Robert W | Stern, Louis W. Edition: 8thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.87 PAL, ...
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29.
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Macroeconomics by Mankiw, N. Gregory. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Palgrave Macmillan 2010Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 339 MAN, ...
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30.
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Introductory econometrics: a practical approach by Seddighi, Hamid. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2012Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 330.015195 SED, ... Not available: Indian Institute of Management LRC: Checked out (1).
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31.
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Personality assessment: new research by Palcroft, Lauren B | Lopez, Melissa V. Publication details: New York Nova Science Publication Inc. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 155.28 PAL.
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32.
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Technological innovation: an intellectual capital-based view by Martin de Castro, Gregorio | Navas Lopez, Jose Emilio. Material type: Text; Format:
print
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Not fiction
Publication details: New York Palgrave Macmillan 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.514 MAR.
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Building an entrepreneurial organisation by Mosey, Simon | Kirkham, Paul | Noke, Hannah. Material type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.421 MOS.
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36.
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The theory and practice of revenue management by Talluri, Kalyan T | Van Ryzin, Garrett. Material type: Text; Format:
print
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Not fiction
Publication details: New York Springer 2005Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.40301 TAL.
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