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Sales management: analysis and decision making by Ingram, Thomas N | Williams, Michael R | Avila, Roman A. Edition: 9thMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.81 ING, ...
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Marketing services: competing through quality by Berry, Leonard L | Parasuraman, A. Material type: Text; Format:
print
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Not fiction
Publication details: New York Free Press 1991Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BER.
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Hooked: how to build habit-forming products by Eyal, Nir | Hoover, Ryan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Portfolio Press 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 EYA.
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Building brands in Asia: from the inside out by Andrews, Tim G | Brand marketing | Chew, Wilson. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827095 AND.
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Digital marketing: a practical approach by Charlesworth, Alan. Edition: 3rdMaterial type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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Customer relationship management: concepts and technologies by Buttle, Francis | Maklan, Stan. Edition: 4thMaterial type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT.
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Essentials of marketing management by Lancaster, Geoffrey | Massingham, Lester | Ashford, Ruth. Edition: 2ndMaterial type: Text; Format:
print
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Not fiction
Publication details: New York CRC Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN.
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Total relationship marketing by Gummesson, Evert. Edition: 3rdMaterial type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 GUM.
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Marketing channel strategy by Palmatier, Robert W | Stern, Louis W. Edition: 8thMaterial type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.87 PAL, ...
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Buy ology: truth and lies about why we buy by Lindstrom, Martin. Material type: Text; Format:
print
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Not fiction
Publication details: New York Crown Business 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LIN.
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Finite and infinite games by Carse, James P. Material type: Text; Format:
print
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Not fiction
Publication details: New York Free Press 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 110 CAR.
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Handbook of research methods in consumer psychology by Kardes, Frank R | Herr, Paul M | Schwarz, Norbert. Material type: Text; Format:
print
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Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR.
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I love capitalism!: an American story by Langone, Ken. Material type: Text; Format:
print
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Not fiction
Publication details: New York Penguin Random House 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.45683092 LAN.
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Building strategic capabilities in emerging markets by Cuervo-Cazurra, Alvaro | Newburry, William | Park, Seung Ho. Material type: Text; Format:
print
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Not fiction
Publication details: New York Cambridge University Press 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 CUE.
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Consumer expectations: micro foundations and macro impact by Curtin, Richard Thomas. Material type: Text; Format:
print
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Not fiction
Publication details: New York Cambridge University Press 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CUR.
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