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Sales management: analysis and decision making by Ingram, Thomas N | Williams, Michael R | Avila, Roman A. Edition: 9thMaterial type:  Text; Format:
print
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Not fiction
Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.81 ING, ...
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Marketing services: competing through quality by Berry, Leonard L | Parasuraman, A. Material type: Text; Format:
print
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Not fiction
Publication details: New York Free Press 1991Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BER.
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Building brands in Asia: from the inside out by Andrews, Tim G | Brand marketing | Chew, Wilson. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827095 AND.
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Digital marketing: a practical approach by Charlesworth, Alan. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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Customer relationship management: concepts and technologies by Buttle, Francis | Maklan, Stan. Edition: 4thMaterial type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT.
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Essentials of marketing management by Lancaster, Geoffrey | Massingham, Lester | Ashford, Ruth. Edition: 2ndMaterial type: Text; Format:
print
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Not fiction
Publication details: New York CRC Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN.
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Total relationship marketing by Gummesson, Evert. Edition: 3rdMaterial type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 GUM.
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Marketing channel strategy by Palmatier, Robert W | Stern, Louis W. Edition: 8thMaterial type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.87 PAL, ...
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Principles of pricing: an analytical approach by Vohra, Rakesh V | Krishnamurthi, Lakshman. Material type: Text; Format:
print
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Not fiction
Publication details: New York Cambridge University Press 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 VOH. Not available: Indian Institute of Management LRC: Checked out (1).
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Buy ology: truth and lies about why we buy by Lindstrom, Martin. Material type: Text; Format:
print
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Not fiction
Publication details: New York Crown Business 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LIN.
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Alibaba: the house that Jack Ma built by Clark, Duncan. Material type: Text; Format:
print
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Publication details: New York HarperCollins Publishers 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 CLA.
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Consumer expectations: micro foundations and macro impact by Curtin, Richard Thomas. Material type: Text; Format:
print
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Publication details: New York Cambridge University Press 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CUR.
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Marketing research methods: quantitative and qualitative approaches by Esteban-Bravo, Mercedes | Vidal-Sanz, Jose M. Material type: Text; Format:
print
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Publication details: New York Cambridge University Press 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80072 EST.
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Relationship marketing in the digital age by Palmatier, Robert W | Steinhoff, Lena. Material type: Text; Format:
print
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Publication details: New York Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAL.
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