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1.
Sales and distribution management: a practice based approach

by Singh, Ramendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Vikas Publishing House 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.81 SIN, ...

2.
Eye on the bottom-line: figuring out the world of figures

by Lamba, Anil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins Publishers 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 657.32 LAM.

3.
Eye on the bottom-line: figuring out the world of figures

by Lamba, Anil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins Publishers 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 657.32 LAM.
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4.
Pragmarketism: pragmatic marketing insights for winning Indian consumers

by Bhandari, Arvind | Bhandari, Trupti.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BHA.

5.
Xiaomi: how a startup disrupted the market and created a cult following

by Jayadevan P.K. .

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins Publishers 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 384.5340951 JAY.

6.
Facebook marketing: leveraging facebook features for your marketing campaigns

by Carter, Brain | Levy, Justin.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CAR.

7.
Consumer behavior: a digital native

by Jain, Varsha | Schultz, Duane | Sheth, Jagdish N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI.

8.
Marketing issues in SME's: cases from India

by Pandey, Neeraj | Singh, Gaganpreet.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 PAN.
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9.
Marketing of high-technology products and innovations

by Mohr, Jakki J | Sengupta, Sanjit | Slater, Stanley.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 620.0068 MOH.

10.
Retail marketing management

by Gilbert, David.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 GIL.

11.
Retailing: an introduction

by Cox, Roger | Brittain, Paul.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 COX.

12.
International business: concept, environment and strategy

by Sharan, Vyuptakesh.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.88 SHA.

13.
Strategic marketing for nonprofit organizations

by Andearsen, Alan R | Kotler, Philip | Sharma, Dheeraj.

Edition: 7thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND.
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14.
Marketing data science: modeling techniques in predictive analytics with R and Python

by Miller, Thomas W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800285 MIL.

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