Results of search for 'su:"Consumer behavior"' › Learning Resource Centre (LRC) catalog

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	1.	Consumer behavior by Blackwell, Roger D Engel, James F Miniard, Paul W Rahman, Zillur Edition: 10th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	2.	Contagious: how to build word of mouth in the digital age by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER. Lists: Marketing. Place hold Add to cart (remove)
	3.	Hooked: how to build habit-forming products by Eyal, Nir Hoover, Ryan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Press 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 EYA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	4.	Consumer behaviour: the Indian context (concepts and cases) by Kumar, S. Ramesh Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KUM. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	Consumer behavior by Blackwell, Roger D Engel, James F Miniard, Paul W Rahman, Zillur Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	6.	Consumer Behavior: building marketing strategy by Hawkins, Del I Motherbaugh, David L Mookerjee, Amit Edition: 12th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	7.	Consumer behavior, concepts and applications by Loudon, David L Bitta, Albert J. Della Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LOU. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	8.	Online consumer behavior: theory and research in social media, advertising, and e-tail by Close, Angeline G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 CLO. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	9.	Handbook of research on consumerism and buying behavior in developing nations by Gbadamosi, Ayantunji Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	10.	Buy ology: truth and lies about why we buy by Lindstrom, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Crown Business 2010 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LIN. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	11.	Contagious: how to build word of mouth in the digital age by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	12.	Nudge: improving decisions about health, wealth and happiness by Thaler, Richard H Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 330.019 THA. Not available: Indian Institute of Management LRC: Checked out (1). Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	13.	The choice factory: 25 behavioural biases that influence what we buy by Shotton, Richard Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Harriman House Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHO. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	14.	Authenticity: what consumers really want by Gilmore, James H Pine, B. Joseph Material type: Text; Format: print ; Literary form: Not fiction Publication details: Massachusetts Harvard Business Review Press 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 GIL. Lists: HR & OB. Place hold Add to cart (remove)
	15.	Predictably irrational: the hidden forces that shape our decisions by Ariely, Dan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 153.83 ARI. Lists: Fiction, HR & OB. (1 votes) Place hold Add to cart (remove)
	16.	Handbook of marketing scales: multi-item measures for marketing and consumer behavior research by Bearden, William O Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications, Inc. 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA. Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	17.	Handbook of marketing scales: multi-item measures for marketing and consumer behavior research by Bearden, William O Netemeyer, Richard G Haws, Kelly L Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications, Inc. 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	18.	Handbook of research methods in consumer psychology by Kardes, Frank R Herr, Paul M Schwarz, Norbert Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	19.	Understanding Indian consumers by Maheswaran, Durairaj Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83420954 MAH. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	20.	Marketing to millennials for dummies by Padveen, Corey Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800842 PAD. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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Your search returned 52 results.