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1.
Customer relationship management: concept, strategy, and tools by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Heidelberg Springer 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.

2.
9 brand shaastras: nine successful brand strategies to build winning brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP.

3.
Customer relationship management: emerging concepts, tools and applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SHE.

4.
Customer relationship management: concepts and technologies by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2019
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

5.
Handbook of research on consumerism and buying behavior in developing nations by Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, USA IGI Global 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA.

6.
Customer relationship management: concept, strategy, and tools by
Publication details: Germany Springer 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.

7.
The new age of innovation: driving co-created value through global networks by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.4012 PRA, ...

8.
Re-platforming the airline business: to meet travelers' total mobility needs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 387.7068 TAN.

9.
The lean supply chain: managing the challenge at Tesco by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.106541 EVA.

10.
Handbook of research on customer engagement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL.

11.
The relationship marketer: rethinking strategic relationship marketing by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Springer 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU.
Lists:

12.
Service supply chain systems: a systems engineering approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boco Raton CRC Press 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 CHO.

13.
Salesforce marketing cloud for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL.

14.
Salesforce service cloud for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2015
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAZ.

15.
Customer data platforms: use people data to transform the future of marketing engagement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 KIH.
Lists:

16.
Oversubscribed: how to get people lining up to do business with you by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PRI.

17.
The business of belonging: how to make community your competitive advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPI.

18.
Inspired: how to create tech products customers love by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 CAG.

19.
Power of customer experience: how to use customer-centricity to drive sales and profitability by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 NEW.

20.
Traction: how any startup can achieve explosive customer growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Penguin Books Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 WEI.

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