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	1.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaran, Ambi M. G Jacob, Isaac Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaran, Ambi M. G Jacob, Isaac Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	3.	Logistics operations and management: concepts and models by Farahani, Reza Zanjirani Rezapour, Shabnam Kardar, Laleh Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Elsevier 2011 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	4.	Authenticity: what consumers really want by Gilmore, James H Pine, B. Joseph Material type: Text; Format: print ; Literary form: Not fiction Publication details: Massachusetts Harvard Business Review Press 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 GIL. Lists: HR & OB. Place hold Add to cart (remove)
	5.	Global supply chain ecosystems: strategies for competitive advantage in a complex world by Millar, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 MIL. Lists: Non Fiction, Operation & quantitative Techniques. Place hold Add to cart (remove)
	6.	Product management and strategy: the ultimate guide that creates real value by Singh, Gagandeep Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai Notion Press 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.56 SIN. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	7.	Cracking the PM interview: how to land a product manager job in technology by McDowell, Gayle Laakmann Bavaro, Jackie Material type: Text; Format: print ; Literary form: Not fiction Publication details: Palo Alto CareerCup, LLC 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.476023 MCD. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)
	8.	Strategic brand management for B2B markets: a road map for organizational transformation by Sarin, Sharad Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	9.	Brand management: the Indian context by Moorthi, Y. L. R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8270954 MOO, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	10.	Brandvantage: a 12-week master plan for brand leadership and beyond by Bhandari, Trupti Bhandari, Arvind Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurugram Penguin Random House India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BHA. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	11.	The four steps to the epiphany: successful strategies for products that win by Blank, Steve Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BLA. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	12.	The product manager's toolkit: methodologies, processes and tasks in high-tech product management by Steinhardt, Gabriel Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 STE. Lists: IT & Decision Sciences, Operation & quantitative Techniques. Place hold Add to cart (remove)
	13.	Product management essentials: tools and techniques for becoming an effective technical product manager by Pranam, Aswin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Apress 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 PRA. Lists: Fiction, Operation & quantitative Techniques. Place hold Add to cart (remove)
	14.	Product management in practice: a practical, tactical guide for your first day and every day after by Lemay, Matt Williams, Natalia Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Shroff Publishers and Distributors Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 LEM. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	15.	Product leadership: how top product managers launch awesome products and build successful teams by Banfield, Richard Eriksson, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sebastopol O'Reilly Media 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 BAN. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	16.	Building a story brand: clarify your message so customers will listen by Miller, Donald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana HarperCollins Publishers 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 MIL. Lists: Finance & Accounting. Place hold Add to cart (remove)
	17.	Romancing the brand: how brands create strong, intimate relationships with consumers by Hilloran, Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey-Bass 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HIL. Lists: Non Fiction. Place hold Add to cart (remove)
	18.	Innovation analytics: tools for competitive advantage by Subramanian, Nachiappan Ponnambalam, S. G Janardhanan, Mukund Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore World Scientific Publishing 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 SUB. Place hold Add to cart (remove)
	19.	Brand asset management: driving profitable growth through your brands by Davis, Scott M Series: The Jossey-Bass Business and Management Series Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey-Bass Inc. 2000 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 DAV. Place hold Add to cart (remove)

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