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Customer relationship management: a strategic perspective by Shainesh, G. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Trinity Press 2006Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 658.812 SHA, ...
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Marketing management: Indian cases by Gupta, Prachi | Aggarwal, Ashita | Majra, Hufrish | Jacob, Isaac | Venkatesh, Shanthi. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ...
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Services marketing: people, technology and strategy by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.
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Strategic market management: global perspectives by Aaker, David A | Mcloughlin, Damien. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Not available: Indian Institute of Management LRC: Checked out (1).
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Sales management: analysis and decision making by Ingram, Thomas N | Williams, Michael R | Avila, Roman A. Edition: 9thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.81 ING, ...
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Marketing as strategy: understanding the CEO's agenda for driving growth and innovation by Kumar, Nirmalya. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harvard Harvard Business School Press 2001Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KUM.
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Advertising and promotion: an integrated marketing communication perspective by Belch, George E | Belch, Michael A | Purani, Keyoor. Edition: 9thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 659.1 BEL, ...
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Brand management: text and cases by Verma, Harsh V. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Excel Books Private Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.827 VER, ...
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Services marketing: people, technology and strategy by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta. Edition: 8thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.8 WIR, ...
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Marketing research by Aaker, David A | Kumar V | Day, George S | Leone, Robert P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2011Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.83 AAK, ...
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Marketing research by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S. Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...
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Marketing channel strategy by Palmatier, Robert W | Stern, Louis W. Edition: 8thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.87 PAL, ...
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Marketing management by Kotler, Philip | Keller, Kevin Lane | Jha, Mithileshwar. Edition: 14thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1).
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Business-to-business marketing: relationship, networks and strategies by Ellis, Nick | Sarkar, Soumya. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.804 ELL, ...
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Business research methods by Bajpai, Naval. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.0072 BAJ, ...
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Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ...
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The inefficient stock market by Haugen, Robert A. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6322 HAU.
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Integrated Marketing communications by Dutta, Kirti. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DUT.
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Marketing research by Malhotra, Naresh K | Dash, Satyabhushan. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 658.8 MAL, ...
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Marketing management by Kotler, Philip | Keller, Kevin Lane. Edition: 15thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (11)Call number: 658.8 KOT, ...
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