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International business by Gupta, Sonia. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.049 GUP.
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Pragmarketism: pragmatic marketing insights for winning Indian consumers by Bhandari, Arvind | Bhandari, Trupti. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida HarperCollins 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BHA.
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The curious marketer: expeditions in branding and consumer behaviour by Bhat, Harish. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.820954 BHA.
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Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping by Graves, Philip. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA.
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Questionnaire design: how to plan, structure and write survey material for effective market research by Brace, Ian. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BRA.
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Advertising and integrated marketing communications by Shah, Kruti. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 SHA.
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​Brands and the brain: how to use neuroscience to create impactful brands by Sahay, Arbind. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAH.
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Building strategic capabilities in emerging markets by Cuervo-Cazurra, Alvaro | Newburry, William | Park, Seung Ho. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Cambridge University Press 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 CUE.
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Consumer culture theory by Arnould, Eric J | Thompson, Craig J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306.3 ARN.
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Consumer expectations: micro foundations and macro impact by Curtin, Richard Thomas. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Cambridge University Press 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CUR.
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Greener marketing by Grant, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 GRA.
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Marketing research by Beri, G.C | Kaushik, Arun Kumar | Rahman, Zillur. Edition: 6thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BER.
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Hey whipple, squeeze this: the classic guide to creating great ads by Sullivan, Luke. Edition: 6thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.132 SUL.
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Markets and morals: justifying kidney sales and legalizing prostitution by Ng, Yew-Kwang. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Cambridge University Press 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 174.4 NGY.
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Neuromarketing in action: how to talk and sell to the brain by Georges, Patrick M | Bayle-Tourtoulou, Anne-Sophie. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page Limited 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 GEO.
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New products management by Crawford, Merle | Benedetto, Anthony Di. Edition: 11thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Selling and negotiation skills: a pragmatic approach by Chaudhary, Prashant. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 CHA.
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Social media marketing by Tuten, Tracy L | Solomon, Michael R. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 TUT.
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Starting a business all-in-one for dummies by Tyson, Eric | Nelson, Bob. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 TYS.
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Business recoded: have the courage to create a better future for yourself and your business by Fisk, Peter. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 FIS.
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