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Inspiring green consumer choices: leverage neuroscience to reshape marketplace behaviour by Smith, Michael E. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page Ltd. 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Retail marketing management by Gilbert, David. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 GIL.
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Market research in practice: an introduction to gaining greater market insight by Hague, Paul. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 HAG.
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Retailing: an introduction by Cox, Roger | Brittain, Paul. Edition: 5thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 COX.
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Marketing strategy: overcome pitfalls and create effective marketing by Tiffany, Jenna. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TIF.
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International business: concept, environment and strategy by Sharan, Vyuptakesh. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.88 SHA.
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Strategic marketing for nonprofit organizations by Andearsen, Alan R | Kotler, Philip | Sharma, Dheeraj. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND.
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No filter: how Instagram transformed business celebrity and culture by Frier, Sarah. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Penguin Random House 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.30285 FRI.
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Product management in practice: a practical, tactical guide for your first day and every day after by Lemay, Matt | Williams, Natalia. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Shroff Publishers and Distributors Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 LEM.
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Product leadership: how top product managers launch awesome products and build successful teams by Banfield, Richard | Eriksson, Martin. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Sebastopol O'Reilly Media 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 BAN.
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Facebook marketing: leveraging facebook features for your marketing campaigns by Carter, Brain | Levy, Justin. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CAR.
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A new brand world: 8 principles for achieving brand leadership in the 21st century by Bedbury, Scott. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2003Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED.
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Consumer behavior: a digital native by Jain, Varsha | Schultz, Duane | Sheth, Jagdish N. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI.
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Business unusual: values, uncertainty and the psychology of brand resilience by Nahai, Nathalie. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142019 NAH.
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Ultimate LinkedIn sales guide: how to use digital and social selling to turn LinkedIn into a lead, sales and revenue generating machine by Disney, Daniel. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 DIS.
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Virtual sales handbook: a hands-on approach to engaging customers by Kvedare, Mante | Milner Nymand, Christian. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KVE.
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Customer success: how innovative companies are reducing churn and growing recurring revenue by Mehta, Nick | Steinman, Dan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 MEH.
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Sales acceleration formula: using data, technology, and inbound selling to go from $0 to $100 million by Roberge, Mark. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 ROB.
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Paid attention: innovative advertising for a digital world by Yakob, Faris. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK.
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The new builders: face to face with the true future of business by Levine, Seth. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.6420973 LEV.
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