Contents of Marketing › Learning Resource Centre (LRC) catalog

The inefficient stock market by

Haugen, Robert A

Edition: 2nd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2002

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6322 HAU.

Lists:

Integrated Marketing communications by

Dutta, Kirti

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Oxford University Press 2016

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DUT.

Lists:

Marketing research by

Edition: 7th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017

Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 658.8 MAL, ...

Lists:

Customer relationship management: concept, strategy, and tools by

Edition: 3rd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Heidelberg Springer 2006

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.

Lists:

Consumer behaviour: the Indian context (concepts and cases) by

Kumar, S. Ramesh

Edition: 2nd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KUM.

Lists:

Research for marketing decisions by

Edition: 5th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi PHI Learning Pvt. Ltd. 1998

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE.

Lists:

Retail management: a strategic approach by

Edition: 13th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 BER.

Lists:

Retailing management by

Edition: 8th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 LEV.

Lists:

Service management and marketing: customer management in service competition by

Gronroos, Christian

Edition: 3rd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Wiley India Pvt. Ltd. 2016

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRO.

Lists:

Strategic brand management: building, measuring, and managing brand equity by

Edition: 4th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL.

Lists:

B2B marketing: a south-asian perspective by

Edition: 11th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2014

Availability: Not available: Indian Institute of Management LRC: Checked out (1).

Lists:

Marketing.

Consumer behavior by

Edition: 10th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.

Lists:

HR & OB,
Marketing.

Contagious: how to build word of mouth in the digital age by

Berger, Jonah

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Simon & Schuster 2014

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.

Lists:

Marketing.

How brands become icons: the principles of cultural branding by

Holt, Douglas B

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston Harvard Business Review Press 2004

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HOL.

Lists:

HR & OB,
Marketing.

Services marketing: integrating customer focus across the firm by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI.

Lists:

Marketing.

Customer relationship management: emerging concepts, tools and applications by

Sheth, Jagdish N

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SHE.

Lists:

Principles and practice of social marketing: an international perspective by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Cambridge Cambridge University Press 2010

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DON.

Lists:

Online consumer behavior: theory and research in social media, advertising, and e-tail by

Close, Angeline G

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Routledge 2012

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 CLO.

Lists:

9 brand shaastras: nine successful brand strategies to build winning brands by

Kapoor, Jagdeep

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Sage Publications India Pvt. Ltd 2009

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP.

Lists:

Marketing broadening the hoizons by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Overseas Press India Pvt Ltd. 2008

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 LAG.

Lists:

	The inefficient stock market by Haugen, Robert A Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6322 HAU. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Integrated Marketing communications by Dutta, Kirti Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DUT. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Marketing research by Malhotra, Naresh K Dash, Satyabhushan Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 658.8 MAL, ... Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Customer relationship management: concept, strategy, and tools by Kumar, V Kumar, V Reinartz, Werner Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Heidelberg Springer 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM. Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	Consumer behaviour: the Indian context (concepts and cases) by Kumar, S. Ramesh Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KUM. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Research for marketing decisions by Green, Paul E Tull, Donald S Albaum, Gerald Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 1998 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Retail management: a strategic approach by Berman, Barry Evans, Joel R Chatterjee, Patrali Edition: 13th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 BER. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Retailing management by Levy, Michael Weitz, Barton Pandit, Ajay Edition: 8th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 LEV. Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	Service management and marketing: customer management in service competition by Gronroos, Christian Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRO. Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaran, Ambi M. G Jacob, Isaac Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL. Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	B2B marketing: a south-asian perspective by Hutt, Michael D Sharma, Dheeraj Speh, Thomas W Edition: 11th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2014 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing. Add to cart (remove)
	Consumer behavior by Blackwell, Roger D Engel, James F Miniard, Paul W Rahman, Zillur Edition: 10th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: HR & OB, Marketing. Add to cart (remove)
	Contagious: how to build word of mouth in the digital age by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER. Lists: Marketing. Add to cart (remove)
	How brands become icons: the principles of cultural branding by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2004 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HOL. Lists: HR & OB, Marketing. Add to cart (remove)
	Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI. Lists: Marketing. Add to cart (remove)
	Customer relationship management: emerging concepts, tools and applications by Sheth, Jagdish N Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SHE. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Principles and practice of social marketing: an international perspective by Donovan, Robert Henley, Nadine Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Cambridge University Press 2010 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DON. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Online consumer behavior: theory and research in social media, advertising, and e-tail by Close, Angeline G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 CLO. Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	9 brand shaastras: nine successful brand strategies to build winning brands by Kapoor, Jagdeep Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Marketing broadening the hoizons by Lagrosen, Stefan Svensson, Goran Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Overseas Press India Pvt Ltd. 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 LAG. Lists: Marketing, Public Policy & General Management. Add to cart (remove)