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Business-to-business marketing: relationship, networks and strategies by Ellis, Nick | Sarkar, Soumya. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.804 ELL, ...
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Business research methods by Bajpai, Naval. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.0072 BAJ, ...
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Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ...
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How brands become icons: the principles of cultural branding by Holt, Douglas B. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business Review Press 2004Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HOL.
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Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI.
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Customer relationship management: concept, strategy, and tools by Kumar, V | Kumar, V | Reinartz, Werner. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Heidelberg Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.
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Consumer behaviour: the Indian context (concepts and cases) by Kumar, S. Ramesh. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KUM.
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Research for marketing decisions by Green, Paul E | Tull, Donald S | Albaum, Gerald. Edition: 5thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 1998Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE.
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Retail management: a strategic approach by Berman, Barry | Evans, Joel R | Chatterjee, Patrali. Edition: 13thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 BER.
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Retailing management by Levy, Michael | Weitz, Barton | Pandit, Ajay. Edition: 8thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 LEV.
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Service management and marketing: customer management in service competition by Gronroos, Christian. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRO.
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Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL.
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B2B marketing: a south-asian perspective by Hutt, Michael D | Sharma, Dheeraj | Speh, Thomas W. Edition: 11thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2014Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Consumer behavior by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur. Edition: 10thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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Contagious: how to build word of mouth in the digital age by Berger, Jonah. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Simon & Schuster 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
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Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI.
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Consumer behavior, concepts and applications by Loudon, David L | Bitta, Albert J. Della. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LOU.
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Customer relationship management: emerging concepts, tools and applications by Sheth, Jagdish N. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SHE.
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Principles and practice of social marketing: an international perspective by Donovan, Robert | Henley, Nadine. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cambridge Cambridge University Press 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DON.
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Online consumer behavior: theory and research in social media, advertising, and e-tail by Close, Angeline G. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 CLO.
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