Contents of Marketing › Learning Resource Centre (LRC) catalog

Online consumer behavior: theory and research in social media, advertising, and e-tail by

Close, Angeline G

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Routledge 2012

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 CLO.

Lists:

9 brand shaastras: nine successful brand strategies to build winning brands by

Kapoor, Jagdeep

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Sage Publications India Pvt. Ltd 2009

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP.

Lists:

Marketing broadening the hoizons by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Overseas Press India Pvt Ltd. 2008

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 LAG.

Lists:

Consumer behavior by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.

Lists:

Consumer Behavior: building marketing strategy by

Edition: 12th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW.

Lists:

Consumer behavior by

Edition: 12th

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016

Availability: Not available: Indian Institute of Management LRC: Checked out (1).

Lists:

Customer relationship management by

Peelen, Ed

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2009

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PEE.

Lists:

Innovation management and new product development by

Trott, Paul

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2010

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 TRO.

Lists:

Marketing research: text and cases by

Nargundkar, Rajendra

Edition: 3rd

Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2017

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 NAR.

Lists:

The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns by

Dodson, Ian

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Wiley India Pvt. Ltd. 2019

Availability: Not available: Indian Institute of Management LRC: Pending hold (1).

Lists:

Complete B2B online marketing by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken John Wiley & Sons, Inc. 2012

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GIN.

Lists:

Brand seduction: how neuroscience can help marketers build memorable brands by

Weber, Daryl

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pan Macmillion India 2017

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WEB.

Lists:

Marketing.

Building brands in Asia: from the inside out by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Routledge 2017

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827095 AND.

Lists:

Fascinate: how to make your brand impossible to resist by

Hogshead, Sally

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi HarperCollins Publishers 2016

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 HOG.

Lists:

Marketing.

A Concise guide to market research: the process, data, and methods using IBM SPSS statistics by

Edition: 3rd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Germany Springer 2019

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR.

Lists:

Marketing strategy: based on first principles and data analytics by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Palgrave Macmillan 2017

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL.

Lists:

Essentials of marketing management by

Edition: 2nd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York CRC Press 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN.

Lists:

Hooked: how to build habit-forming products by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Portfolio Press 2014

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 EYA.

Lists:

HR & OB,
Marketing.

Marketing Warfare by

Ries, Al

Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2012

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE.

Lists:

HR & OB,
Marketing.

Consumer behavior by

Edition: 12th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016

Availability: Not available: Indian Institute of Management LRC: Checked out (1).

Lists:

	Online consumer behavior: theory and research in social media, advertising, and e-tail by Close, Angeline G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 CLO. Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	9 brand shaastras: nine successful brand strategies to build winning brands by Kapoor, Jagdeep Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Marketing broadening the hoizons by Lagrosen, Stefan Svensson, Goran Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Overseas Press India Pvt Ltd. 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 LAG. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Consumer behavior by Blackwell, Roger D Engel, James F Miniard, Paul W Rahman, Zillur Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Consumer Behavior: building marketing strategy by Hawkins, Del I Motherbaugh, David L Mookerjee, Amit Edition: 12th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Consumer behavior by Schiffman, Leon G Kumar, S. Ramesh Wisenblit, Joseph Edition: 12th Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Customer relationship management by Peelen, Ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PEE. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Innovation management and new product development by Trott, Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2010 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 TRO. Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	Marketing research: text and cases by Nargundkar, Rajendra Edition: 3rd Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 NAR. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns by Dodson, Ian Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019 Availability: Not available: Indian Institute of Management LRC: Pending hold (1). Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	Complete B2B online marketing by Ginty, Maura Vaccarello, Lauren Leake, William Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken John Wiley & Sons, Inc. 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GIN. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Brand seduction: how neuroscience can help marketers build memorable brands by Weber, Daryl Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pan Macmillion India 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WEB. Lists: Marketing. Add to cart (remove)
	Building brands in Asia: from the inside out by Andrews, Tim G Brand marketing Chew, Wilson Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827095 AND. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Fascinate: how to make your brand impossible to resist by Hogshead, Sally Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi HarperCollins Publishers 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 HOG. Lists: Marketing. Add to cart (remove)
	A Concise guide to market research: the process, data, and methods using IBM SPSS statistics by Sarstedt, Marko Mooi, Erik Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Marketing strategy: based on first principles and data analytics by Palmatier, Robert W Sridhar, Shrihari Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL. Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	Essentials of marketing management by Lancaster, Geoffrey Massingham, Lester Ashford, Ruth Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York CRC Press 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Hooked: how to build habit-forming products by Eyal, Nir Hoover, Ryan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Press 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 EYA. Lists: HR & OB, Marketing. Add to cart (remove)
	Marketing Warfare by Ries, Al Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE. Lists: HR & OB, Marketing. Add to cart (remove)
	Consumer behavior by Schiffman, Leon G Kumar, S. Ramesh Wisenblit, Joseph Edition: 12th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting, Marketing. Add to cart (remove)