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The choice factory: 25 behavioural biases that influence what we buy by Shotton, Richard. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: London Harriman House Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHO.
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Enterprise resource planning by Sumner, Mary. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 SUM.
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Finite and infinite games by Carse, James P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Free Press 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 110 CAR.
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Insight: how to succeed by seeing yourself clearly by Eurich, Tasha. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Crown Business 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 158.1 EUR.
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The everything store: Jeff Bezos and the age of Amazon by Stone, Brad. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Corgi Books 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.4500202854678 STO.
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Who gets what--and why: the new economics of matchmaking and market design by Roth, Alvin E. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Mariner Books 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 330.0151166 ROT.
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Brand management: co-creating meaningful brands by Beverland, Michael. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV.
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Handbook of research methods in consumer psychology by Kardes, Frank R | Herr, Paul M | Schwarz, Norbert. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR.
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All marketers tell stories: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all by Godin, Seth. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Penguin Books Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
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The Sage handbook of marketing theory by Maclaran, Pauline | Stern, Barbara | Saren, Michael. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 MAC.
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Business law for managers: IIMA series by Agarwal, Anurag K. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Gurgaon Penguin Random House India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 346.9407 AGA.
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Qualitative consumer and marketing research by Belk, Russell W | Fischer, Eileen | Kozinets, Robert V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BELL.
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Deep work: rules for focused success in a distracted world by Newport, Cal. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Piatkus 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 NEW.
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The handbook for focus group research by Greenbaum, Thomas L. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: California Sage Publications, Inc. 1998Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE.
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The relationship marketer: rethinking strategic relationship marketing by Hougaard, Soren | Bjerre, Mogens. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Springer 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU.
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Permission marketing: the marketing classic for the internet age by Godin, Seth. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Pocket Books 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
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The 22 immutable laws of marketing by Ries, Al | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Profile Books Ltd. 1994Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE.
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Amazon unbound: Jeff Bezos and the invention of a global empire by Stone, Brad. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Simon & Schuster 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 STO.
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Building strong brands by Aaker, David A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Simon & Schuster 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.
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Handbook of relationship marketing by Sheth, Jagdish N | Parvatiyar, Atul. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE.
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