Contents of Marketing › Learning Resource Centre (LRC) catalog

Digital marketing essentials you always wanted to know Series: Self-Learning Management Series

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: USA Vibrant Publishers 2020

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 VIB.

Lists:

Marketing management: essentials you always wanted to know by

Daum, Callie

Series: Self-Learning Management Series

Edition: 2nd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: USA Vibrant Publishers 2020

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DAU.

Lists:

HR & OB,
Marketing.

Understanding Indian consumers by

Maheswaran, Durairaj

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Oxford University Press 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83420954 MAH.

Lists:

HR & OB,
Marketing.

Neuromarketing for dummies by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Wiley India Pvt. Ltd. 2014

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.54 GEN.

Lists:

Digital marketing for dummies by

Deiss, Ryan

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Wiley India Pvt. Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.

Lists:

Instagram for business for dummies by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Wiley India Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 HER.

Lists:

HR & OB,
Marketing.

Learn to earn: a beginner's guide to the basics of investing and business by

Lynch, Peter

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Simon & Schuster 1995 p

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.152 LYN.

Lists:

Technical analysis explained: the successful investor's guide to spotting investment trends and turning points by

Pring, Martin J

Edition: 5th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6322 PRI.

Lists:

I love capitalism!: an American story by

Langone, Ken

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Penguin Random House 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.45683092 LAN.

Lists:

HR & OB,
Marketing.

Account-based marketing for dummies by

Vajre, Sangram

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Wiley India Pvt. Ltd. 2016

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ.

Lists:

Affiliate marketing for dummies by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Wiley India Pvt. Ltd. 2020

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SUD.

Lists:

Marketing.

Consumer behavior: a South Asian perspective by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BAB.

Lists:

Click ! the amazing story of India's e-commerce boom and where it's headed by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Gurugram Hachette Book Publishing India Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.1420954 BHA.

Lists:

Commodity markets and derivatives by

Chatnani, Niti Nandini

Edition: 2nd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6328 CHA.

Lists:

HR & OB,
Marketing.

Consumer behavior by

Edition: 2nd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR.

Lists:

Consumer behavior: a managerial perspective by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2015

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHA.

Lists:

HR & OB,
Marketing.

Marketing to millennials for dummies by

Padveen, Corey

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Wiley India Pvt. Ltd. 2017

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800842 PAD.

Lists:

Customer service nightmares: 100 tales of the worst experiences possible, and how they could have been fixed by

Friedman, Nancy

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Viva Books Private Ltd. 2006

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 FRI.

Lists:

Gamification marketing for dummies by

Chishti, Zarrar

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Wiley India Pvt. Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHI.

Lists:

HR & OB,
Marketing.

Salesforce marketing cloud for dummies by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Wiley India Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL.

Lists:

	Digital marketing essentials you always wanted to know Series: Self-Learning Management Series Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA Vibrant Publishers 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 VIB. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Marketing management: essentials you always wanted to know by Daum, Callie Series: Self-Learning Management Series Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA Vibrant Publishers 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DAU. Lists: HR & OB, Marketing. Add to cart (remove)
	Understanding Indian consumers by Maheswaran, Durairaj Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83420954 MAH. Lists: HR & OB, Marketing. Add to cart (remove)
	Neuromarketing for dummies by Genco, Stephen J Pohlmann, Andrew P Steidl, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.54 GEN. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Digital marketing for dummies by Deiss, Ryan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Instagram for business for dummies by Herman, Jenn Butow, Eric Walker, Corey Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 HER. Lists: HR & OB, Marketing. Add to cart (remove)
	Learn to earn: a beginner's guide to the basics of investing and business by Lynch, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Simon & Schuster 1995 p Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.152 LYN. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Technical analysis explained: the successful investor's guide to spotting investment trends and turning points by Pring, Martin J Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6322 PRI. Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	I love capitalism!: an American story by Langone, Ken Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Penguin Random House 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.45683092 LAN. Lists: HR & OB, Marketing. Add to cart (remove)
	Account-based marketing for dummies by Vajre, Sangram Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Affiliate marketing for dummies by Sudol, Ted Mladjenovic, Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SUD. Lists: Marketing. Add to cart (remove)
	Consumer behavior: a South Asian perspective by Babin, Barry J Harris, Eric G Mohan, Ashutosh Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BAB. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Click ! the amazing story of India's e-commerce boom and where it's headed by Bhanver, Jagmohan Bhanver, Komal Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurugram Hachette Book Publishing India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.1420954 BHA. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Commodity markets and derivatives by Chatnani, Niti Nandini Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6328 CHA. Lists: HR & OB, Marketing. Add to cart (remove)
	Consumer behavior by Kardes, Frank R Cronley, Maria L Cline, Thomas W Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Consumer behavior: a managerial perspective by Sharma, Dheeraj Sheth, Jagdish N Mittal, Banwari Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHA. Lists: HR & OB, Marketing. Add to cart (remove)
	Marketing to millennials for dummies by Padveen, Corey Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800842 PAD. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Customer service nightmares: 100 tales of the worst experiences possible, and how they could have been fixed by Friedman, Nancy Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 FRI. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Gamification marketing for dummies by Chishti, Zarrar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHI. Lists: HR & OB, Marketing. Add to cart (remove)
	Salesforce marketing cloud for dummies by Bullock, Chester Pollard, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL. Lists: Business Communication, Marketing. Add to cart (remove)