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International marketing by Cateora, Philip R | Gilly, Mary C | Graham, John L. Edition: 18thMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 CAT.
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Marketing models by Lilien, Gary L | Kotler, Philip | Moorthy, K. Sridhar. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 LIL, ...
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Storm the norm: untold stories of 20 brands that did it best by Motwani, Anisha. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Rupa Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOT.
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Franchise management for dummies by Seid, Michael H | Mazero, Joyce. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken John Wiley & Sons, Inc. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8708 SEI.
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Strategic brand management for B2B markets: a road map for organizational transformation by Sarin, Sharad. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR.
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Brand management: the Indian context by Moorthi, Y. L. R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8270954 MOO, ...
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Advertising management by Batra, Rajeev | Myers, John G | Aaker, David A. Edition: 5thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BAT.
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International marketing by Czinkota, Michael R. Edition: 10thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 CZI.
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Fundamentals of digital marketing by Bhatia, Puneet Singh. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA.
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MKTG: a South Asian perspective by Lamb,Charles | Hair, Joseph F | Sharma, Dheeraj | McDaniel, Carl. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAM.
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Disrupt and conquer: how TTK prestige became a billion-dollar company by Jagannathan, T. T | Mendonca, Sandhya. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.4764330954 JAG.
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Social media marketing: strategies for engaging in Facebook, Twitter and other social media by Evans, Liana 'Li'. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 EVA.
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Harsh realities: the making of Marico by Mariwala, Harsh | Charan, Ram. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 MAR.
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Marketing by Grewal, Dhruv | Levy, Michael. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRE.
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The future of branding by Srivastava, Rajendra K | Thomas, Gregory Metz. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SRI.
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Internet marketing: strategy, implementation and practice by Chaffey, Dave | Ellis-Chadwick, Fiona | Mayer, Richard | Johnston, Kevin. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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Social media and mobile marketing by Bhatia, Puneet Singh | Social media. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA.
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Sales management: concepts and cases by Cron, William L | Decarlo, Thomas E. Edition: 10thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 CRO.
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Management: a global, innovative, and entrepreneurial perspective by Weihrich, Heinz | Cannice, Mark V | Koontz, Harold. Edition: 15thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 WEI.
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Merchants of a moving markets: railway hawkers and their business processes by Mazumdar, Nilanjan | Ghosh, Debomalya. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Mittal Publications 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAZ.
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