Pragmarketism: pragmatic marketing insights for winning Indian consumers
Material type:
TextPublication details: Noida HarperCollins 2020 Description: xvii, 308 pISBN: 9789353577339Subject(s): Marketing--Management | Relationship marketingDDC classification: 658.812 Summary: Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don’t apply. It’s a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers?
In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of building more than thirty brands across several blue-chip companies. Pragmarketism is a whole new marketing approach, combining Indianism, pragmatism and digitalism.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Marketing | 658.812 BHA (Browse shelf(Opens below)) | 1 | Available | 002375 |
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| 658.812 ALT Social customer relationship management: | 658.812 BAE Hug your haters: | 658.812 BAT Experiential marketing: | 658.812 BHA Pragmarketism: pragmatic marketing insights for winning Indian consumers | 658.812 BRY Service management: | 658.812 BUT Customer relationship management: concepts and technologies | 658.812 DAL Reality check: |
Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don’t apply. It’s a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers?
In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of building more than thirty brands across several blue-chip companies. Pragmarketism is a whole new marketing approach, combining Indianism, pragmatism and digitalism.
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