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Consumer expectations: micro foundations and macro impact

By: Curtin, Richard ThomasMaterial type: TextTextPublication details: New York Cambridge University Press 2019 Description: xix, 343 pISBN: 9780521181136Subject(s): Marketing | Consumer behaviorDDC classification: 658.8342 Summary: Richard Curtin has directed the University of Michigan's consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly covered in the worldwide press. In this book, Curtin presents a new theory of expectations. Whereas conventional theories presume that consumers play a passive role in the macro economy, simply reacting to current trends in incomes, prices, and interest rates, Curtin proposes a new empirically consistent theory. He argues that expectations are formed by an automatic process that utilizes conscious and nonconscious processes, passion and reason, information from public and private sources, and social networks. Consumers ultimately reach a decision that serves both the micro decision needs of individuals and reflects the common influence of the macro environment. Drawing on empirical observations, Curtin not only demonstrates the importance of consumer sentiment, but also how it can foreshadow the cyclical turning points in the economy. Proposes a new theory of consumer expectations based on empirical observations from the University of Michigan's consumer sentiments surveys Challenges rational and behavioural theories that presume consumers play a passive role in the macro economy Establishes a framework that can achieve consensus across disciplines including psychology, sociology, and political science
List(s) this item appears in: Marketing | Finance & Accounting
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC
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Marketing 658.8342 CUR (Browse shelf(Opens below)) 1 Available 002469

Table of Contents
1. Expectations and the macroeconomy
Part I. The Formation of Expectations:
2. Conventional theories of expectations
3. Private and public sources of economic information
4. Processing economic information
5. Affective influences on expectations
6. The construction of expectations
Part II. The Consumer and the Macroeconomy:
7. Expectations of macroeconomic cycles
8. The measurement of expectations
9. Tailored economic expectations
10. Economic expectations: paradigms and theories.

Richard Curtin has directed the University of Michigan's consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly covered in the worldwide press. In this book, Curtin presents a new theory of expectations. Whereas conventional theories presume that consumers play a passive role in the macro economy, simply reacting to current trends in incomes, prices, and interest rates, Curtin proposes a new empirically consistent theory. He argues that expectations are formed by an automatic process that utilizes conscious and nonconscious processes, passion and reason, information from public and private sources, and social networks. Consumers ultimately reach a decision that serves both the micro decision needs of individuals and reflects the common influence of the macro environment. Drawing on empirical observations, Curtin not only demonstrates the importance of consumer sentiment, but also how it can foreshadow the cyclical turning points in the economy.

Proposes a new theory of consumer expectations based on empirical observations from the University of Michigan's consumer sentiments surveys
Challenges rational and behavioural theories that presume consumers play a passive role in the macro economy
Establishes a framework that can achieve consensus across disciplines including psychology, sociology, and political science

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