Consumer behavior: a digital native
Material type:
TextPublication details: Noida Pearson India Education Services Pvt. Ltd. 2019 Description: xxi, 456 pISBN: 9789353437695Subject(s): Consumer behavior | Motivation research (Marketing) | MarketingDDC classification: 658.8342 Summary:
Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior - A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this book combines a practical, real-world focus with visual pedagogy to present an engaging and exciting look at the changes in consumption pattern of the digital natives. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Indian Institute of Management LRC General Stacks | Marketing | 658.8342 JAI (Browse shelf(Opens below)) | 1 | Available | 003557 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8342 GUP How people buy online: | 658.8342 HAR Human-driven experience: the battle for trust in the digital age | 658.8342 HAW Consumer Behavior: building marketing strategy | 658.8342 JAI Consumer behavior: | 658.8342 KAR Handbook of research methods in consumer psychology | 658.8342 KAR Consumer behavior | 658.8342 KUM Consumer behaviour: the Indian context (concepts and cases) |
Table of Content
"1. Understanding the Emergence of Digital Native's Behavior 2. Perception 3. Learning 4. Motivation 5. Beliefs, Values, Lifestyle, Attitude, and Personality 6. Influence of Digital, Social Media, and Mobile 7. Influence of Reference Groups 8. Cultural Influence 9. Information Processing 10. Decision-making 11. Luxury and Consumer Behavior "
Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior - A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this book combines a practical, real-world focus with visual pedagogy to present an engaging and exciting look at the changes in consumption pattern of the digital natives. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
There are no comments on this title.