Retail marketing management
Material type:
TextPublication details: Noida Pearson India Education Services Pvt. Ltd. 2006 Edition: 2ndDescription: xiii, 457 pISBN: 9788177588255Subject(s): Marketing--Management | Retail trade | Management | Retail trade--ManagementDDC classification: 658.87 Summary:
Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful.
This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach.
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Indian Institute of Management LRC General Stacks | Marketing | 658.87 GIL (Browse shelf(Opens below)) | 1 | Available | 003561 |
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| 658.87 BUT Performance management in retail and the consumer goods industry | 658.87 CHE Insight retailing in the 21st century | 658.87 COX Retailing: | 658.87 GIL Retail marketing management | 658.87 HEI Intelligent retail: | 658.87 IBR Future-ready retail: | 658.87 JUD Retail innovation reframed: |
Table of Content
An Introduction to retailing as an activity
An introduction to retail marketing
Consumer behaviour and retail operations
The management of service and quality in retailing
The retail marketing mix and product
Merchandise Management
Retail pricing
Retail promotion
Retail logistics and distribution
Methods and approaches to retail marketing planning
Retail location strategies and decisions
The management of a retail brand
The applications of It to retail marketing
Consumerism and ethics in retailing
International retailing
The future of retailing
Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful.
This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach.
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